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JFIF

The JPEG File Interchange Format (JFIF) is an image file format standard published as ITU-T Recommendation T.871 and ISO/IEC 10918-5. It defines supplementary specifications for the container format that contains the image data encoded with the JPEG algorithm. The base specifications for a JPEG container format are defined in Annex B of the JPEG standard, known as JPEG Interchange Format (JIF). JFIF builds over JIF to solve some of JIF's limitations, including unnecessary complexity, component sample registration, resolution, aspect ratio, and color space. Because JFIF is not the original JPG standard, one might expect another MIME type. However, it is still registered as image/jpeg.

AI

AI is, by far, the image format most preferred by designers and the most reliable type of file format for using images in all types of projects from web to print, etc. Adobe Illustrator is the industry standard for creating artwork from scratch and therefore more than likely the program in which your logo was originally rendered. Illustrator produces vector artwork, the easiest type of file to manipulate. It can also create all of the aforementioned file types. Pretty cool stuff! It is by far the best tool in any designer's arsenal.