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PDF

PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. I'd say they've been pretty successful so far. If a designer saves your vector logo in PDF format, you can view it without any design editing software (as long as you have downloaded the free Acrobat Reader software), and they have the ability to use this file to make further manipulations. This is by far the best universal tool for sharing graphics.

GIF

GIFs are most common in their animated form, which are all the rage on Tumblr pages and in banner ads. It seems like every day we see pop culture GIF references from Giphy in the comments of social media posts. In their more basic form, GIFs are formed from up to 256 colors in the RGB colorspace. Due to the limited number of colors, the file size is drastically reduced.